MacLellan Rubber Blog

MacLellan Rubber: re branding of an industry icon.

In mid-2024, MacLellan Rubber, a company with 146 years of history in polymer-based products, embarked on a major rebranding initiative—the first since new ownership took over in 2010. The goal was to modernize its identity while honouring its legacy and projecting a clear vision for the future. With a strong foundation in innovation, logistics, and supply chain integration, MacLellan continues to expand its product offerings from its Wolverhampton-based facilities. To reflect its evolution, the company collaborated with its long-time digital marketing agency and rebranded as MacLellan, Polymers to Industry, moving beyond the "Rubber" label to better represent its broader capabilities in the polymer sector.